Back to BlogOn launch night, we didn’t just talk about the mat, we used it.
We filled the room at Namaste Yoga Studio in Scottsdale, a space known for its clean energy, minimal aesthetic, and powerful atmosphere. 30 people showed up, all wearing black.
Each of them practiced on a Happy Death Coffin Mat, dark, heavy, and lined for precision. No samples, no demos. Full commitment.
The class was a hot flow.
No gimmicks. No fluff.
Just clear direction, great music, and a hard-hitting practice.
People sweated, pushed through, and hit their edge.
And at the end: silence.
After class, there was no selling.
Each person simply rolled up the mat they practiced on, and took it home.
No switching. No picking. That was their mat now.
Used once, already broken in, already carrying their imprint.
This event wasn’t about hype.
It was about giving people the real experience, using the mat in action, not on display.
And based on the energy in the room, we’re just getting started.
